VISIT US ON
55+ MARKETPLACES
Customer rating:
(88%, 6641 reviews)*
Privacy policy
Data protection at egenta s.r.o.
(Version 4.8 as of 26/07/2024)
We’re glad you’re interested in how we handle data protection at egenta.shop. At egenta, your comfort and security are our priorities, and we view data protection as a key quality feature.
This policy explains how we process your personal data when you use or visit any or some of our websites. Personal data includes any information that can identify you, directly or indirectly. Our practices comply with the General Data Protection Regulation (GDPR).
1 Overview
When you visit the egenta s.r.o. website, information is exchanged between your device and our server, which may include personal data. This data helps us improve our website and display relevant ads on your device.2 Data Minimization
At egenta s.r.o., we adhere strictly to the principle of data minimization as stipulated in Article 5(1)(c) of the GDPR. This means that we only collect and process personal data that is necessary for the specified purposes of our services. By ensuring that we limit data collection to what is strictly required, we enhance the security of your personal information and minimize risks associated with data processing.3 Accessing our website
Purposes of data processing/legal basis: When you visit our website, the browser used on your device automatically and without your intervention- the IP address of the requesting internet-enabled device
- the date and time of access
- the website/application from which the access was made (referrer URL)
- the browser you are using and, if applicable, the operating system of your internet-enabled computer and
- the name of your access provider are sent to the server of our website and temporarily stored in a log file for the following purposes
- Ensuring a smooth connection setup,
- Ensuring a comfortable use of our website/application and
- Analysing system security and stability.If you have agreed to geolocalisation in your browser, operating system or other settings on your device, we use this function to show you individual services based on your current location (e.g. marketplaces in your country). We process your location data processed in this way exclusively for this function. The legal basis for processing the IP address is Article 6(1)(f) GDPR. Our legitimate interest lies in the purposes of data processing listed above. If the presentation serves to prepare a contract, the legal basis for data processing is Article 6(1)(b) GDPR. Storage period/criteria for determining the storage period: The data is stored for a period of seven days and then automatically deleted. If you stop using our website, the geolocalisation data will be deleted.
4 Contact form, e-mail contact and telephone calls
Purposes of data processing/legal basis: Personal data that you provide to us when filling out contact forms, by telephone, by e-mail or via social media, e.g. when contacting our customer service, will of course be treated confidentially. We use your data exclusively for the purpose of processing your enquiry. Recipients/categories of recipients: When responding to your enquiries, your data is also processed on our behalf by processors in the area of customer service These are carefully selected, audited by us and contractually bound in accordance with Article 28 GDPR In order to process your complaint, it may also be necessary to pass on your contact details to our service partners, who will contact you regarding further complaint processing (e.g. arranging a collection or repair appointment) We will inform you of the name of the specific service partner as part of our communication The transfer of data is necessary for the fulfilment of warranty claims and thus for the execution of the contractual relationship with you in accordance with Art. 6 (1) (b) GDPR The results of our customer surveys are used purely for internal analyses We do not pass on personal data to third parties unless you have expressly consented to this Storage period/criteria for determining the storage period All personal data that you send to us via this website or by e-mail in response to enquiries (suggestions, praise or criticism) will be deleted or anonymized by us no later than 365 days after the first contact If you assert your rights as a data subject (see below), your personal data will be stored for 3 years after the final response to prove that we have provided you with comprehensive information and that the legal requirements have been met The storage period for any personal data collected as part of customer surveys will be communicated in advance as part of the specific customer survey5 Use of cookies and similar technologies to process usage data
When you access our websites cookies and similar technologies are used to process usage data (in particular local storage). Cookies are small text files that are stored locally on your end device (laptop, tablet, smartphone or similar). These files do not cause any damage to your end device and do not contain any viruses, trojans or other malware. They are used to store information in connection with the end device you are using. The data collection technologies mainly help us to understand your activity and to personalize your experience. To provide this website we use the following cookies:5.1 Responsibility
We, egenta s.r.o., are responsible for data processing in connection with the use of so-called cookies and other similar technologies for processing usage data on https://egenta.shop, www.easymarketplace.eu and www.easymarketplace.cz.5.2 Purposes / data categories
The use of cookies and other technologies for processing usage data serves the following purposes, depending on the category of cookie or other technology:- Technically necessary: These are cookies and similar methods without which you cannot use our services (for example, to display our website correctly)
- Convenience: With the help of these technologies, we can take into account your actual or presumed preferences for the convenient use of our website. For example, we can use your settings to display our website in a language that suits you. This also allows us to avoid showing you our shops that may not deliver in your country.
- Statistics: These techniques enable us to compile pseudonymised statistics on the use of our services. This allows us to determine, for example, how we can customise our website even better to users’ habits. These services (like Google Analytics) collect data such as your IP address and browsing activity.
5.3 Legal basis/ recipient/ storage period
The legal basis for the use of convenience and statistics cookies is your consent in accordance with Article 6(1)(a) GDPR in conjunction with Art. § Section 25 (1) sentence 1 TTDSG. The legal basis for the use of technically necessary cookies is Article 6(1)(b) GDPR, i.e. we process your data to provide our services in the course of contract initiation or contract fulfilment. You can revoke/adjust your consent to all authorised parties (i.e. egenta s.r.o. in addition to us) at any time with effect for the future without affecting the legality of the processing carried out on the basis of the consent until revocation. Recipients/categories of recipients: As part of data processing using cookies and similar techniques for processing usage data, we may use specialised service providers, particularly from the online marketing sector. These process your data on our behalf as processors, are carefully selected and contractually bound in accordance with Article 28 GDPR. All companies listed as providers in our cookie overview below are, unless they were named as (joint) controllers at the beginning of this section, processors on our behalf. Storage period/criteria for determining the storage period: The storage period for cookies can be found in the cookie overview below. If ‘persistent’ is specified in the ‘Expiry’ column, the cookie is stored permanently until the corresponding consent is revoked.5.3.1 Cookie overview
Expiry | Provider | |
_ga | 2 Years | Google Analytics |
_gid | 24 Hours | Google Analytics |
_gat | 1 Minute | Google Analytics |
AMP_TOKEN | 30 Seconds to 1 Year | Google Analytics |
_gac_<property-id> | 90 Days | Google Analytics |
__utma | 2 Years from Set/Update | Google Analytics |
__utmt | 10 Minutes | Google Analytics |
__utmb | 30 Minutes from Set/Update | Google Analytics |
__utmc | End of the Browser Session | Google Analytics |
__utmz | 6 Months from Set/Update | Google Analytics |
__utmv | 2 Years from Set/Update | Google Analytics |
New Entry | New entry year | New google analytics |
5.4 Cancellation/opt-out option
You can also disable targeting technologies by selecting the appropriate cookie settings in your browser and rejecting certain or all cookies. You have the option to disable targeting technologies by selecting the appropriate cookie settings in your browser and rejecting certain or all cookies. For deactivating the use of cookies from Google Analytics by clicking on a tool provided by Google here: http://tools.google.com/dlpage/gaoptout. Please note that if you deactivate the use of all non-essential cookies in your browser settings this website may not function in the manner intended or may not provide the usual convenience.6 Information Security and Data Retention
6.1 Data security
egenta s.r.o. has implemented technical, administrative, and physical safeguards to protect against unauthorized access, use, or disclosure of your personal data. We retain your personal information for as long as necessary to provide our services or as required by law. Specific retention periods are defined based on legal, regulatory, and operational requirements.6.2 Employee trainings
egenta s.r.o. is committed to ensuring that all employees are well-versed in data protection requirements. With training and awareness programs we ensure that all staff members understand their obligations under GDPR, particularly as outlined in Article 32, to protect personal data and uphold the highest standards of data security.7 Protecting Children’s Privacy
Our Services are for a general audience. We do not knowingly collect, use, or share information that could reasonably be used to identify children under age 13 without prior parental consent or consistent with applicable law.8 Data processing and Transfers
When you use or interact with any of our services, you consent to the data processing, sharing, transferring, and uses of your information as outlined in this Privacy Policy. Regardless of your location, you authorize us to transfer, process, store, and use your information in countries other than your own, subject to appropriate safeguards. If we transfer data to recipients in a third country (based outside the European Economic Area), you can find this in the information on the recipients/categories of recipients in the description of the respective data processing. The European Commission certifies that some third countries have data protection standards comparable to those in the European Economic Area by means of so-called adequacy decisions. If there is no comparable data protection standard in a country or the corresponding service provider does not fulfil the conditions of the adequacy decision, we ensure that data protection is sufficiently guaranteed by other measures. This is possible, for example, through binding corporate rules, standard contractual clauses of the European Commission for the protection of personal data, certificates or recognised codes of conduct.9 Name and contact details of the controller and contact details of the company data protection officer
The controller within the meaning of Article 4(7) GDPR for responding to customer enquiries and other concerns is egenta s.r.o. Varšavská 715/36, 120 00 Prague, Czech Republic. You can contact egenta s.r.o. by telephone on +420 725 195 598 or by e-mail at info@egenta.eu. The company data protection officer of egenta s.r.o. can be contacted at the above address for the attention of the data protection officer or at gdpr@egenta.eu. If your customer enquiry is related to any of our marketplace shops or products purchased there, egenta s.r.o., Varšavská 715/36, 120 00 Prague, Czech Republic is the controller within the meaning of Article 4(7) GDPR. The company data protection officer of egenta s.r.o. can be contacted at the above address for the attention of the data protection officer or at gdpr@egenta.eu.10 Links to other websites and applications
Our website contains links to other websites operated by other egenta companies or other third parties. If you click on one of these links, you will be taken to the website. We have no influence on the data processing of these websites. We recommend that you check the relevant privacy policy of each website you are redirected to in order to understand what information about you is processed by the operator.11 Data Breach Notifications
In the event of a data breach, egenta s.r.o. will act in accordance with Articles 33 and 34 of the GDPR. We will notify the relevant supervisory authority without undue delay and, where feasible, within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to your rights and freedoms, we will also inform you directly and provide recommendations to mitigate potential adverse effects.12 Rights of data subjects
12.1 Overview
We store your data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Once these purposes are achieved, we delete or anonymize the data in accordance with legal requirements.
However, you in addition to the right to withdraw the consent you have given us, you have the following additional rights if the respective legal requirements are met:
- Right to information about your personal data stored by us in accordance with Article 15 GDPR and Section 34 BDSG,
- Right to rectification of incorrect or completion of incomplete data in accordance with Article 16 GDPR,
- Right to erasure of your data stored by us in accordance with Article 17 GDPR and Section 35 BDSG,
- Right to restriction of processing of your data in accordance with Article 18 GDPR,
- Right to data portability in accordance with Article 20 GDPR,
- Right to object in accordance with Article 21 GDPR.
12.2 Right to information in accordance with Article 15 GDPR
You have the right to receive information about the personal data we have stored about you free of charge upon request in accordance with Article 15 (1) GDPR. This includes in particular
- the purposes for which the personal data is processed
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed
- the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period
- the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- all available information about the origin of the data if the personal data is not collected from the data subject
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
12.3 Right to rectification pursuant to Article 16 GDPR
You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
12.4 Right to erasure in accordance with Article 17 GDPR
You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the following grounds applies:
- the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
- you withdraw consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing
- you object to the processing pursuant to Article 21(1) or (2) GDPR and, in the case of Article 21(1) GDPR, there are no overriding legitimate grounds for the processing
- the personal data have been unlawfully processed
- the erasure of personal data is necessary for compliance with a legal obligation
- the personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
Where we have made the personal data public and are obliged to erase it, we will take reasonable steps, taking account of available technology and the cost of implementation, to inform third parties which are processing your data that you have requested the erasure by such third parties of any links to, or copy or replication of, that personal data.
12.5 Right to restriction of processing pursuant to Article 18 GDPR
You have the right to obtain from us restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by you;
- the processing is unlawful and you request the restriction of the use of the personal data instead of its erasure
- the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims; or
- you have objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
12.6 Right to data portability pursuant to Article 20 GDPR
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller without hindrance from us, where
- the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) GDPR and
- the processing is carried out by automated means.
In exercising your right to data portability, you have the right to have the personal data transmitted directly from us to another controller, where technically feasible.
12.7 Right to object pursuant to Article 21 GDPR
Under the conditions of Article 21(1) GDPR, you may object to data processing on grounds relating to your particular situation.
The above general right to object applies to all processing purposes described in these data protection provisions that are processed on the basis of Article 6(1)(f) GDPR. In contrast to the special right to object to data processing for advertising purposes (see above in particular sections 10, 13 and 14 of the data protection provisions for the online shop), we are only obliged under the GDPR to implement such a general objection if you give us reasons of overriding importance, e.g. a possible danger to life or health. In addition, you have the option of contacting the supervisory authority responsible for egenta s.r.o. or the data protection officer of egenta s.r.o.
12.8 Right to lodge a complaint with the data protection supervisory authority pursuant to Article 77 GDPR
You also have the right to lodge a complaint with the competent data protection supervisory authority at any time. To do so, you can contact the data protection supervisory authority of the country in which you reside or the authority of the federal state in which the controller is based.
12.9 Exercising your rights
Contact for questions or to exercise your data protection rights
If you have any questions about the website or the egenta marketplace portal or to exercise your rights when processing your data (data protection rights), please contact egenta customer service: